is an awareness campaign for the Department of Conservation of New Zealand (DOC).
The focus of this campaign is to create awareness about environmental issues and potential simple ways to minimise them by taking inspiration from the Māori concept of KAITIAKITANGA.
KAITIAKITANGA encourages us to think of ourselves as KAITIAKI, guardians of the Land, and to take care of it for future generations.
One way to apply KAITIAKITANGA to our daily lives is to follow the 3 R's of sustainability:
REUSE, RECYCLE and REDUCE.
© Maria Francesca Melis
Note: educational use only.